Managing your Google Ads campaign can be a complicated process. There are many levers and options available, and it’s easy to get overwhelmed. Even if you’re dedicated to managing your campaign full-time, it can be difficult to keep up. Fortunately, there are some common mistakes that you can avoid. These mistakes can lead to ineffective campaigns and wasted money. If you don’t know how to fix these mistakes, hire a Google ads agency to help you manage these issues.
Creating multiple ad variations per ad group:
When creating a Google ads campaign, it’s important to keep in mind the importance of testing. Google recommends running at least three ad variations per ad group. This allows Google’s machine learning technology to prioritize the ad variations that perform best. Having only one ad variation can negatively impact your campaign. That’s why it’s important to test your ads to see which ones produce better results.
Creating ad groups with multiple keywords:
Another common mistake is creating ad groups with multiple keywords. Using 20 loosely related keywords can make it difficult to write relevant adverts. It can also result in a mismatch between the actual search and the ad. The best way to create effective ad variations is to add one keyword per ad group. This way, you will be able to write ads that are more targeted and relevant to the audience. You can also use dynamic text replacement to automatically match the text on your landing page to the keywords you’re using.
Adding lots of negative keywords:
Adding lots of negative keywords to your Google ads campaign is a common mistake that can result in your campaign being ineffective. By adding a balance of positive and negative keywords, you can control the amount of money that you spend on each campaign and ensure that you are targeting the most relevant search queries and pages.
Keeping search campaigns separate from display campaigns:
The Google Display Network is a huge platform that allows you to show ads to the people who are most likely to be interested in your products. It contains over two million websites, apps, and videos, allowing you to reach people who may not otherwise be aware of your products or services. Your Google ads campaign can reach up to 90% of the global Internet population.